Blog Posts
Thoughts about content, SEO and marketing from the Takooba team.
How to Write Construction Case Studies That Win Work
A practical guide to construction case studies: which projects to pick, what to ask the team, how to structure the…
Trade World Records: The Records That Belong to the Subcontractors
Every record-breaking building is really a stack of record-breaking trades. Here are the world records that belong to the subcontractors.
Why Good Builders Undersell Their Best Work
My dad was a builder. He was good at it. He also went bankrupt. It wasn't the work that sank…
Selling Construction Tech: Slow Down to the Buyer’s Speed
Tech moves at sprint pace. Construction moves at the speed of getting it right. Founders who want to sell to…
Specialist Subcontractors: Your Best Work Is in Someone Else’s Portfolio
On high-end jobs, the specialist team often solves the hardest problems. Then the architect gets the credit and the fitter…
What to Do When Your Project Photos Are Rubbish
Blurry, grey, a skip in the corner. The photos that come back from site are often poor. It matters less…
Project Posts for Suppliers and Installers: Add the Why
If you supply or install anything on a building, you're probably posting about projects the wrong way round. One sentence…
The Case Study Mistake That Costs You Sector Credibility
Listing a sector you can't back up with examples is one of the most common case study mistakes, and one…
How to Choose Which Customer to Turn Into a Case Study
Most companies pick whoever is biggest or whoever said yes first. Three better tests will give you a case study…
Why Your Construction Case Studies Should Be Written for the Bid, Not the Website
Most construction case studies are built for the website. The ones that win work are built for the bid. Here…
Making the Most of LinkedIn: 8 Tips for Construction Project Posts
Suppliers and installers are posting more project write-ups on LinkedIn. Eight tips to make them land with the people who…