Is Your Content Missing the Mark with B2B Tech, SaaS, Construction, and Building Engineering Buyers?
Stop losing valuable leads and sales to competitors because of uninspiring content. Let's work together to create clear, authoritative content that showcases your brand as the industry leader—securing more lucrative leads and driving successful sales.
Is Your Content Missing the Mark with B2B Tech, Construction, and Engineering Buyers?
Emerging from the clutter of technical jargon and vague marketing speak, we help you surely shine as a trusted advisor to your ideal audience.
Content that connects, converts, and captivates
We craft content and copywriting that highlights your expertise and makes your value proposition crystal clear. The result? You build relationships, generate leads, drive sales—and impress your boss.
We understand what turns your best buyers away:
- Generic Content: Failing to solve your audience’s immediate problems and sending them straight to your competitors.
- Confusing Jargon: Technical language that impresses no one but leaves potential clients baffled.
- Inaccurate Information: Content that erodes trust due to poor fact-checking and shoddy research.
20 Years of Content and Journalism Experience Fuelling Your Growth.
When we partner on your B2B content in construction, architecture, engineering, or tech sectors like SaaS, HRTech, and ConstructionTech, you benefit from everything I’ve honed since before Facebook launched.
- Journo’s Eye: I dissect complex information and present it in ways that resonate—using high-quality research, compelling quotes, and storytelling that captures your audience and drives sales.
- Industry Insider: With two decades in tech, engineering, and construction, I know the pitfalls to avoid and the strategies that help these niches thrive. whether you need a constructionTech content writer, a Freelance writer for architecture firms, or an energy sector content specialist, I’ve got you covered.
- Brand Strategist: I develop content plans that drive leads and sales while building unshakable brand awareness, authority, and conversion.
My 3-Step Process Takes the Guesswork Out of Great Content
Consultation: We'll discuss your current content landscape, challenges, and goals to understand how content is working for you—and how we can make it even more effective.
Needs Analysis: By assessing your existing content, target audience, and competitors, we'll identify improvement areas that will deliver the biggest impact.
Content Roadmap: We'll develop a tailored content strategy guided by in-depth analysis and research into your ideal audience, paving the way for increased engagement, leads, and sales.
Deep Research: We’ll select an area for exploration and the subject matter experts I should talk to. I’ll back up everything with external sources and stats where helpful.
Compelling Narrative: Following your style guide, we can create engaging, SEO-friendly content tailored to your brand voice and value proposition.
Clear Communication: You’ll never have to guess what I’m working on, when you’ll get it, or the quality of my work. Throughout the project process, we’ll stay in alignment through transparent communication.
Drawing People In: With storytelling expertise, we'll craft content backed by solid facts and innovative ideas that keep your audience coming back for more. whether you need SaaS content writing services, an HRTech freelance content writer, or an extended workforce platform content writer, we deliver precisely what you need.
Iterative Optimization: With two rounds of feedback and revisions included, we fine-tune each content piece to ensure peak performance in real-world applications, optimising for both engagement and conversion.
Impactful Results: Celebrate content that enhances your visibility, engages your audience, and drives increased leads, sales, and brand loyalty. We’ll have created content that not only informs but also transforms viewer interactions into tangible outcomes.
Proven Success: Once content is finalised, it's ready to launch and positioned to succeed. Real success comes from the results you achieve—expect improved metrics, heightened engagement, and a clear return on investment.
Beat Your Goals: Deploy content you're proud of—content that exceeds expectations, meets your goals, and actively drives your business forward.
Relevancy
Win confidence by showing you understand your customers' challenges—and know how to solve them.
Craft
Cut through the noise with exceptional writing that rivals their favourite industry publications.
Findability
Turbocharge your content strategy with SEO-optimised blogs, articles, and case studies for B2B Companies, ensuring your content is easy to discover across platforms.
Consistency
Keep the momentum with unique, high-quality, shareable content that boosts your site's ranking.
Words about our Words
Come join our list of happy clients!
Takooba wrote a number of blogs for PitchMe, furthering the skill-based talent platform's content marketing strategy. They quickly understood the brief and delivered quality content on time and were a pleasure to work with.
Takooba took our brief away and after talking to two customers, gave us great stories that we’ve since used on various campaigns across a range of media.
Takooba creates recent blog posts, booklets and other marketing materials in English and knows how to put complex tech stuff in simple words.
Highly recommended. Beautiful writing and a pleasure to work with.
Takooba create great thought leadership pieces for Kingspan over a number of months.
We struggled to find the right way to get across our way of working as a fun, experimental studio. Takooba helped us crystallise and express our identity as a company and attract more clients."
Michael is an awesome copywriter and one of my most trusted writers.
Consider Me Your Ideal Content Partner
I'm specialised, experienced and friendly with a laser-focus on quality.
- 20+ years' writing & marketing experience; over 100 clients served
- B2B Tech Specialist: Focused expertise in HRTech, SaaS, and ConstructionTech.
- Brand Voice Matching: I can match your existing brand voice or help develop it.
- Journalistic Training: Skilled in research and interviews to create compelling content.
- Professional Service: A warm, timely approach that ensures smooth project execution.
View Our Previous Work
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- Construction
- ConstructionTech
- HRTech
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