Takooba logo
CONTACT

B2B CASE STUDIES AND CONTENT · 20+ YEARS IN CONSTRUCTION, SAAS AND HRTECH

You know your work is good. Your buyers need proof.

I turn your customers' results into case studies buyers believe, then build the articles, white papers and thought leadership that keep you in front of them.

Book your 20-minute call

or see the work first →

Your customers are getting results. New buyers can't see them.

The proof is there. It's in account calls, emails and people's heads. So when a prospect asks "who else like us has done this?", all you've got is logos and claims. And the deal stalls.

  • Buyers don't trust claims. They trust people like them.
  • A good story shows a prospect exactly where they are now, and where your customer got to.
  • Every month a result stays unwritten, a competitor gets to tell their story first.

The fix isn't more content. It's the right proof, written so buyers believe it.

I've spent over 20 years as a B2B writer and journalist, including staff jobs on Building, OnOffice, FX and idFX. Clients include Kingspan, Willmott Dixon, Total Synergy, Userlane and remove.bg.

I get your customer to say yes, interview them in their language, and write a story your next buyer can't argue with.

How it works

01
Book a 20-minute call. We pick the customer or project that will do most for your pipeline.
02
I interview them. About 30 minutes, in their language. I handle the chasing and the questions.
03
Get your story in seven days. Ready for your website, your sales deck and your next pitch.
04
Keep building. Turn each story into articles, white papers and thought leadership that keep you in front of buyers.

Find your sector

Here’s what happens when clarity replaces content noise…

Tom Chambers

Tom Chambers

Co-Founder, Random Quark

We struggled to explain our way of working as a fun, experimental studio. Takooba helped us crystallise our identity and express it clearly in our marketing, which made it much easier for clients to understand what we do.

Damiaan van Zanen

Damiaan van Zanen

EMEA Regional Manager, Total Synergy

Michael took our brief away, spoke to two of our customers, and came back with strong case studies and stories we’ve since used across multiple campaigns. It helped us turn customer insight into content that actually supported our marketing.

Benjamin Groessing

Benjamin Groessing

Co-founder & CEO, Kaleido (a Canva company)

Takooba knows how to turn complex technical ideas into clear language our audience understands. We’ve used that across blog posts, booklets, and other marketing materials.

Your buyers are comparing you with someone else right now.

Every month your best results stay unwritten, a competitor gets to tell their story first. Book a 20-minute call. We'll pick the one story that will do most for your pipeline, and you'll leave with a plan.

Book your 20-minute call

No obligation. If I'm not the right fit, I'll tell you.