If you want to maximise sales, your websites, brochures and other marketing collateral need to speak to your customers.
Words on a page need to be even more direct, efficient and friendly than words exchanged over coffee.
Yet, whether through habit, due to death-by-committee or as a result of an unclear brief, writing to sell often loses people's interest, rather than engaging it.
Over 15 years in the writing game, Takooba has helped make clients make sure their marketing comms:
Give their hand a squeeze!
The good news is that customers are dying to read all about you - they want to get to the bottom of your passion, knowledge and commitment to quality. I'm saying business writing is not a challenge - it's an opportunity!
They are looking to buy.
Companies seeking answers to questions only you can provide. Can these guys solve my problem? Will they help make me money? Do they know what they are talking about? Can I trust them?
When I say it like this, it sounds simple, right? Not so.
While clear writing is vital in marketing, it's harder than most people realise (or admit).
Find out how Takooba's 15 years of writing and marketing experience will help you show up for your customers.
So when visitors arrive, you'll be there, inviting them in, putting them at ease, and doing business.
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"This is incredibly helpful and very good copy editing, thank you so much. I totally agree with your suggestion about how this should be structured..." Helen Slater, Marketing, Publicity & Promotions Manager, Intermusica
" Indeed the website has turned out very nice, the result is there! Thanks for you efforts in achieving that!" Marten Paasman, R&D programme manager, DSM Food Specialties
"Thanks for doing a great job so far. I don't think the amends will be too arduous." Phil Scott, creative director, SWD
"Just wanted to say as well you've done a brilliant job on the first mag edits. Really well done, Michael." David Cartwright, features manager, GHSE Magazine.
" I love the feature. Thanks very much!" Gabrielle Vinyard, assistant editor, Architect's Datafile
" Well, we got there Michael. Many thanks for a great job." Oliver Parsons, editor, Sunday Publishing.
" A main board director has approved the article. Thanks for your efforts - I know it was a tough one!" Anna King, owner, Informare
" I really do appreciate all the work you put in on the videos – your script writing in particular was really fantastic." Eleanor Perkins, press and fundraising, Habitat for Humanity.
" Michael Willoughby is a highly experienced writer with an amazingly enquiring mind and a great list of contacts. He's extremely dedicated and it's been a pleasure to work with him," Sarah Richardson, editor, Building Magazine.
" I worked with Michael for two years in NYC at one of the most prestigious PR agencies in Manhattan. Michael's attention to detail and strong work ethic were vital to our team. Not only that he's a lovely bloke too!" Bridget Fishleigh, partner, Nomad Communications
" And we're done. JIPIIIIIEEEEEEEEEEE. Thanks a lot for all the content :)))) happy days!" Martha Rzeppa, online marketing consultant, Milestone Marketing.
" I’ve worked with Michael when I edited onoffice magazine and now ALTO; his writing is always pithy and entertaining," Elizabeth Choppin, ALTO Magazine
" Have you seen this man’s writing? It’s sublime” Liz Male, Liz Male Consulting
" Michael is a strong writer and strategic thinker who has a view of the big picture, and a very quick study of new ideas.” Ken Banta, head of corporate strategic affairs, Bausch + Lomb.