The Takooba Method
First, we make sure we know who your customers or clients are and get to know all about their concerns and delights are so we can create three to five buying personas.
Empathy and experience-mapping is the surest way of getting inside your potential buyers' heads - quite literally! We help you work out what they see and hear, how they think, and how they go about their day as they try to solve business challenges and reach goals. And then we want to figure out how they make it from solution-hungry prospect to your reliable customer.
This is where the creativity comes in. Whether sales collateral or content, it's important that we target people where they are and in a manner they are comfortable with. It could be your website, project write-ups or a brochure. But maybe they have questions about their business practices you have the answers to. Whatever the requirement, Takooba will help you be there for them.
Takooba writes to interest, excite and inform. We don't waste time. We make points efficiently, pungently - sometimes even a bit surprisingly - and with enough humour to hook potential buyers to the last. It's a result of years of experience. And our customers are enthusiastic.
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"This is incredibly helpful and very good copy editing, thank you so much. I totally agree with your suggestion about how this should be structured..." Helen Slater, Marketing, Publicity & Promotions Manager, Intermusica
"The essay is great, I have used extracts for the press release, and also for a blog piece. Planning to post on their website mid-June, and use for a publication later. Thanks for all your work on this :)" Hannah Cox, Hannah Cox Creative.
" Indeed the website has turned out very nice, the result is there! Thanks for your efforts in achieving that!" Marten Paasman, R&D programme manager, DSM Food Specialties
"Thanks for doing a great job so far. I don't think the amends will be too arduous." Phil Scott, creative director, SWD
"Just wanted to say as well you've done a brilliant job on the first mag edits. Really well done, Michael." David Cartwright, features manager, GHSE Magazine.
" I love the feature. Thanks very much!" Gabrielle Vinyard, assistant editor, Architect's Datafile
" Well, we got there Michael. Many thanks for a great job." Oliver Parsons, editor, Sunday Publishing.
" A main board director has approved the article. Thanks for your efforts - I know it was a tough one!" Anna King, owner, Informare
" I really do appreciate all the work you put in on the videos – your script writing, in particular, was really fantastic." Eleanor Perkins, press and fundraising, Habitat for Humanity.
" Michael is a strong writer and strategic thinker who has a view of the big picture, and a very quick study of new ideas.” Ken Banta, head of corporate strategic affairs, Bausch + Lomb.
" Michael Willoughby is a highly experienced writer with an amazingly enquiring mind and a great list of contacts. He's extremely dedicated and it's been a pleasure to work with him," Sarah Richardson, former editor, Building Magazine
" I worked with Michael for two years in NYC at one of the most prestigious PR agencies in Manhattan. Michael's attention to detail and strong work ethic were vital to our team. Not only that he's a lovely bloke too!" Bridget Fishleigh, partner, Nomad Communications
" And we're done. JIPIIIIIEEEEEEEEEEE. Thanks a lot for all the content :)))) happy days!" Martha Rzeppa, online marketing consultant, Milestone Marketing.
" I’ve worked with Michael when I edited onoffice magazine and now ALTO; his writing is always pithy and entertaining," Elizabeth Choppin, former editor, Alto Magazine
" Have you seen this man’s writing? It’s sublime” Liz Male, Liz Male Consulting