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Hi, I'm Michael.

As a journalist with over 20 years of experience crafting B2B content, I know what goes into capturing attention and getting more likes, shares and sign-ups. 

For most of my career, I’ve been writing for companies in the tech, built environment and engineering spaces. But before that, I wrote over 1,500 news and feature articles for magazines and newspapers such as the TIME Europe, the Guardian, Building magazine, AJ, Building Design, and OnOffice, including in the newsroom While I don’t miss my editor breathing down my neck demanding a front-page story, my many clients still benefit from my investigative, writing, and editing chops. 

I’ve worked with more than 100 (and counting) great companies creating content together that entices, enlightens, and engenders sales. And I’ve built great relationships along the way. 

Supporting varied enterprises in AI, SaaS, HRTech, construction, architecture and engineering, I call upon my two decades of experience with high-quality research and stats, getting to the marrow of the matter, and turning complex topics into compelling content. My clients report increased site traffic, boosted SEO, and subscribers, leads, and sales. 

With help from my two rescue cats, Celine and Jacob, I’ll ship your click-worthy content from the Balkans or Istanbul. When I’m not travelling, or letting a cat in (and/or out), I’m playing the guitar and singing or puzzling over Renaissance art and architecture. 

Consider Me Your Dream B2B Content Partner

I'm construction, tech and engineering specialised, experienced and friendly and have a laser-focus on quality.

Words about our Words

Come join our list of happy clients!

Sam Blackie Headshot
Sam Blackie former Digital Marketing Manager, PitchMe.

Takooba wrote a number of blogs for PitchMe, furthering the skill-based talent platform's content marketing strategy. They quickly understood the brief and delivered quality content on time and were a pleasure to work with.

Damiaan van Zanen Headshot
Damiaan van Zanen EMEA Regional Manager, Total Synergy

Takooba took our brief away and after talking to two customers, gave us great stories that we’ve since used on various campaigns across a range of media.

Benjamin Groessing Headshot
Benjamin Groessing Co-founder CEO, Kaleido (now a Canva company)

Takooba creates recent blog posts, booklets and other marketing materials in English and knows how to put complex tech stuff in simple words.

Ellis Woodman Headshot
Ellis Woodman former editor, Building Design magazine, now director of Architecture Foundation

Highly recommended. Beautiful writing and a pleasure to work with.

Emily Maguire Headshot
Emily Maguire Digital Platform Manager, Kingspan

Takooba create great thought leadership pieces for Kingspan over a number of months.

Tom Chambers Co-Founder, Random Quark

We struggled to find the right way to get across our way of working as a fun, experimental studio. Takooba helped us crystallise and express our identity as a company and attract more clients."

Amy Grimshaw Former Head of PR and Comms, Founders Factory

Michael is an awesome copywriter and one of my most trusted writers.