Hi, I'm Michael. Your B2B Content Specialist for Tech, Construction, and Engineering
With over 20 years of experience as a journalist b2b content specialist, I've helped companies in tech, built environment, and constructTech turn complex topics into compelling content. As an industry-specific freelance content writer, I've also worked across HRTech, SaaS, hardware, engineering, and energy. Together, we build trust and generate leads through SEO-optimised content.
For most of my career, I’ve been writing for companies. But before that, I wrote over 1,500 news and feature articles for magazines and newspapers. Publications include TIME magazine, the Guardian, Building magazine, AJ, Building Design, and OnOffice, including in the newsroom. I don’t miss my editor breathing down my neck demanding a front-page story. Today, my many clients still benefit from my investigative, writing, and editing chops.
Since then, I’ve worked as a B2B content specialist with more than 100 (and counting) great companies creating content together that entices, enlightens, and engenders sales. And I’ve built great relationships along the way.
I call upon my two decades of experience with high-quality research and stats, getting to the marrow of the matter, and turning complex topics into compelling content.
My clients report increased site traffic, boosted SEO, and subscribers, leads, and sales.
I’ll ship your click-worthy content from the Balkans or Istanbul. When I’m not travelling, I’m playing the guitar and singing or puzzling over Renaissance art and architecture and politics.
- 20+ years' writing & marketing experience; over 100 clients
- B2B specialism; Tech (HRTech, SaaS, ConstructionTech) construction, engineering expertise
- Content ventriloquy. Match your brand voice. Or let me help develop messaging and tone
- Trained and practised in journalistic research and interview skills
- A warm, professional, timely service so things run smoother
Words about our Words
Come join my list of happy clients!
Takooba wrote a number of blogs for PitchMe, furthering the skill-based talent platform's content marketing strategy. They quickly understood the brief and delivered quality content on time and were a pleasure to work with.
Takooba took our brief away and after talking to two customers, gave us great stories that we’ve since used on various campaigns across a range of media.
Takooba creates recent blog posts, booklets and other marketing materials in English and knows how to put complex tech stuff in simple words.
Highly recommended. Beautiful writing and a pleasure to work with.
Takooba create great thought leadership pieces for Kingspan over a number of months.
We struggled to find the right way to get across our way of working as a fun, experimental studio. Takooba helped us crystallise and express our identity as a company and attract more clients."
Michael is an awesome copywriter and one of my most trusted writers.
