CONSTRUCTION – PROJECT WRITE-UPS
Most contractors finish a job, move on to the next one, and never capture what made it good. So the site stays thin — and the right customers can't see what you're actually capable of.
It’s not about having a flashier site. It’s about having something on there that shows what you’ve actually done.
Photos sitting on someone’s phone. A client who’d happily say something positive — but nobody’s ever asked. A project you’re genuinely proud of that isn’t mentioned anywhere a new client would look.
That’s what a project write-up fixes.
Send me the photos, notes, and any feedback you’ve already got. I’ll interview you — get into what the job actually involved, how you handled it, what you had to manage — and write it up clearly.
Each write-up shows what the project involved, how you handled the work, and what the finished result delivered. The kind of thing that makes a potential client think: they’ve done this before, and they did it well.
This is an illustrative example. Your write-ups are based on real projects — the ones you’ve already completed.
Photos from site, emails or messages from the client, notes on what the job involved. Whatever you’ve already got.
A short conversation — 20 to 30 minutes — where I ask the right questions to get the detail that makes a write-up useful.
Ready to go on your site, use in proposals, or send to a client who’s asked for examples of your work.
I’ve spent over 20 years writing about construction — main contractors, major architects, industry press. My dad was a builder. That combination does something to you. You develop a feel for the work, and a real desire to see smaller firms get the credit they deserve.
The big players have always had people helping them present themselves properly. Smaller firms mostly haven’t.
That’s what I want to change.
Michael took our brief away and after talking to two customers, gave us great stories that we’ve since used on various campaigns across a range of media including case studies.
— Damiaan van Zanen
EMEA Regional Manager, Total Synergy construction platform
If your site isn’t showing your best work, it’s costing you enquiries.
Start with one project. If it works — and it should — you’ll have something on your site that actually does the job.
No commitment. Just a conversation about what you’ve got and whether it’s a good fit.
