I turn your finished jobs into project write-ups that show new clients, main contractors and tender panels what you can actually do. Fixed price from £450, ready in seven days.
It’s not about a flashier website. It’s about having proof of what you’ve actually done.
Most firms finish a job, move straight on to the next one, and never capture what made it good. Photos sit on someone’s phone. A client would happily say something nice, but nobody has asked. The job you’re proudest of isn’t anywhere a new client would look.
So when a tender asks for examples of similar work, or a new client checks you out online, there’s nothing to show them. And the work goes to someone else.
That’s what a project write-up fixes.
Send me the photos, notes and any feedback you’ve already got. I’ll interview you about what the job actually involved, how you handled it and what you had to manage, then write it up clearly.
Each write-up shows the problem, the work and the finished result. The kind of thing that makes a potential client think: they’ve done this before, and they did it well.
This is an illustrative example. Your write-ups are based on real projects, the ones you’ve already completed.
Photos from site, emails from the client, notes on what the job involved. Whatever’s to hand.
A short conversation, 20 to 30 minutes, where I ask the questions that get the detail that makes a write-up useful.
Ready for your website, your proposals and your next tender, or to send to a client who’s asked for examples of your work.
I’ve spent over 20 years writing about construction, including staff jobs on Building, OnOffice, FX and idFX, covering main contractors, major architects and specialist firms. My dad was a builder. That combination does something to you. You develop a feel for the work, and a real desire to see smaller firms get the credit they deserve.
The big players have always had people to tell their story. Smaller firms mostly haven’t.
That’s what I want to change.
Michael took our brief away and after talking to two customers, gave us great stories that we’ve since used on various campaigns across a range of media including case studies.
— Damiaan van Zanen
EMEA Regional Manager, Total Synergy construction platform
If your site isn’t showing your best work, it’s costing you enquiries.
Start with one project. Pick the job you’re proudest of. If the write-up works, and it should, you’ll have something on your site that actually wins work.
No obligation. If I’m not the right fit, I’ll tell you.
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