Stop Freaking out About the Google SEO Update and Write Something Useful

If you are worrying about Google making its search results more “helpful”, you are probably not being helpful enough. Don’t worry about the SEO, worry about the helpful bit. It’s like Google is saying, “surprise me!” and everyone’s asking “how”? Well, the result isn’t going to be very surprising, is it? Google quite clearly says […]

In Defence of Touchy-Feely LinkedIn Posts

Complaining about “aspirational” LinkedIn (LI) posts seems to be a favourite hobby for many wanting a “pure” networking site. You know the type of thing they hate: I downsized to spend more time with my family, recovered from cancer and I just finished a marathon through the Kalahari Desert. This kind of content clearly doesn’t […]