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How to write great project pieces

ePaper
Construction case studies are often all that's left of great work - apart from the building itself. So why don't all companies have them on their web site? And why are they often so boring when they are there?

Building journalist, Michael Willoughby, answers these questions and shows you how to do it right.

EIGHT TIPS FOR CRACKING CONSTRUCTION CAS[...]
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Contact Us

  Michael Willoughby

 

  Takooba Ltd.

  4, Bovet Court

  164, Harford Street

  LONDON

  E1 4GE 


  + 44 7717 501254

 

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What people are saying about Takooba...

"This is incredibly helpful and very good copy editing, thank you so much. I totally agree with your suggestion about how this should be structured..."  Helen Slater, Marketing, Publicity & Promotions Manager, Intermusica

 

" Highly recommended.  He writes beautifully and is a pleasure to work with.” Ellis Woodman, editor, Building Design magazine.

 

" Indeed the website has turned out very nice, the result is there! Thanks for you efforts in achieving that!" Marten Paasman, R&D programme manager, DSM Food Specialties

 

"Thanks for doing a great job so far. I don't think the amends will be too arduous."  Phil Scott, creative director, SWD

 

"Just wanted to say as well you've done a brilliant job on the first mag edits. Really well done, Michael." David Cartwright, features manager, GHSE Magazine.

 

" I love the feature. Thanks very much!" Gabrielle Vinyard, assistant editor, Architect's Datafile

 

" Well, we got there Michael. Many thanks for a great job." Oliver Parsons, editor, Sunday Publishing.

 

" A main board director has approved the article. Thanks for your efforts - I know it was a tough one!" Anna King, owner, Informare

 

" I really do appreciate all the work you put in on the videos – your script writing in particular was really fantastic." Eleanor Perkins, press and fundraising, Habitat for Humanity.

 

" Michael Willoughby is a highly experienced writer with an amazingly enquiring mind and a great list of contacts. He's extremely dedicated and it's been a pleasure to work with him," Sarah Richardson, editor, Building Magazine.

 

" I worked with Michael for two years in NYC at one of the most prestigious PR agencies in Manhattan. Michael's attention to detail and strong work ethic were vital to our team.  Not only that he's a lovely bloke too!" Bridget Fishleigh, partner, Nomad Communications

 

" And we're done. JIPIIIIIEEEEEEEEEEE. Thanks a lot for all the content :)))) happy days!" Martha Rzeppa, online marketing consultant, Milestone Marketing.

 

" I’ve worked with Michael when I edited onoffice magazine and now ALTO; his writing is always pithy and entertaining," Elizabeth Choppin, ALTO Magazine

 

" Have you seen this man’s writing? It’s sublime” Liz Male, Liz Male Consulting

 

" Michael is a strong writer and strategic thinker who has a view of the big picture, and a very quick study of new ideas.” Ken Banta, head of corporate strategic affairs, Bausch + Lomb. 

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