Creating building Project case studies that sell

Do you know how to turn your completed building projects and contracts into sales gold?


How do you get the best out of the work you’ve done?


What separates memorable project write-ups – those that get clients excited about your capabilities – from those that they zoom straight past?


Put simply, successful case studies are about how showing you met clients’ needs, rather than trumpeting your own achievements.


To create work-winning: 

  • project pieces
  • case studies
  • brochures
  • websites


You need to put the finished building or team success to one side and focus on the problems your team solved in order to get it designed and built on time, to budget and to specification.


In other words, it’s lovely to have an architectural write-up of a recent building with great pictures. But it won’t get your potential buyers’ imaginations racing. All they see is something which costs money to build.


What they are thinking is – how can these guys solve my problems?


  • Can they stay within the budget?
  • Will they help me create something my boss will like?
  • I’ve got to cut the energy bills – is this team the right one?
  • I’ve got to fit all these people in – how is this even possible?
  • This site is a nightmare – and the neighbours are going to complain about the works!


Takooba in Action

Willmott Dixon's Partnerships Rotherham contract was a mess when they took it over and they ran slap-bang into the worst winter on record, having to deal with 9,000 calls a day and 12,000 homes without gasFind out how we dealt with this potential PR disaster to make them look like heroes. 


For over nine years, Takooba has been talking with construction, design and architecture pros about how they solved problems when they made their buildings. It’s what makes the best articles – and it’s what makes marketing copy that seals new business.


For more on our methods of research, interviews and customer profiles to create case studies that sell, click here.


Or just give us a call to throw a few ideas around!

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Contact Us

  Michael Willoughby


  Takooba Ltd.

  4, Bovet Court

  164, Harford Street


  E1 4GE 

  + 44 7717 501254


Click below to email

What people are saying about Takooba...

"This is incredibly helpful and very good copy editing, thank you so much. I totally agree with your suggestion about how this should be structured..."  Helen Slater, Marketing, Publicity & Promotions Manager, Intermusica


" Highly recommended.  He writes beautifully and is a pleasure to work with.” Ellis Woodman, editor, Building Design magazine.


" Indeed the website has turned out very nice, the result is there! Thanks for you efforts in achieving that!" Marten Paasman, R&D programme manager, DSM Food Specialties


"Thanks for doing a great job so far. I don't think the amends will be too arduous."  Phil Scott, creative director, SWD


"Just wanted to say as well you've done a brilliant job on the first mag edits. Really well done, Michael." David Cartwright, features manager, GHSE Magazine.


" I love the feature. Thanks very much!" Gabrielle Vinyard, assistant editor, Architect's Datafile


" Well, we got there Michael. Many thanks for a great job." Oliver Parsons, editor, Sunday Publishing.


" A main board director has approved the article. Thanks for your efforts - I know it was a tough one!" Anna King, owner, Informare


" I really do appreciate all the work you put in on the videos – your script writing in particular was really fantastic." Eleanor Perkins, press and fundraising, Habitat for Humanity.


" Michael Willoughby is a highly experienced writer with an amazingly enquiring mind and a great list of contacts. He's extremely dedicated and it's been a pleasure to work with him," Sarah Richardson, editor, Building Magazine.


" I worked with Michael for two years in NYC at one of the most prestigious PR agencies in Manhattan. Michael's attention to detail and strong work ethic were vital to our team.  Not only that he's a lovely bloke too!" Bridget Fishleigh, partner, Nomad Communications


" And we're done. JIPIIIIIEEEEEEEEEEE. Thanks a lot for all the content :)))) happy days!" Martha Rzeppa, online marketing consultant, Milestone Marketing.


" I’ve worked with Michael when I edited onoffice magazine and now ALTO; his writing is always pithy and entertaining," Elizabeth Choppin, ALTO Magazine


" Have you seen this man’s writing? It’s sublime” Liz Male, Liz Male Consulting


" Michael is a strong writer and strategic thinker who has a view of the big picture, and a very quick study of new ideas.” Ken Banta, head of corporate strategic affairs, Bausch + Lomb. 

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