Do you know how to turn your completed building projects and contracts into sales gold?
How do you get the best out of the work you’ve done?
What separates memorable project write-ups – those that get clients excited about your capabilities – from those that they zoom straight past?
Put simply, successful case studies are about how showing you met clients’ needs, rather than trumpeting your own achievements.
To create work-winning:
You need to put the finished building or team success to one side and focus on the problems your team solved in order to get it designed and built on time, to budget and to specification.
In other words, it’s lovely to have an architectural write-up of a recent building with great pictures. But it won’t get your potential buyers’ imaginations racing. All they see is something which costs money to build.
What they are thinking is – how can these guys solve my problems?
Takooba in Action
Willmott Dixon's Partnerships Rotherham contract was a mess when they took it over and they ran slap-bang into the worst winter on record, having to deal with 9,000 calls a day and 12,000 homes without gas. Find out how we dealt with this potential PR disaster to make them look like heroes.
For over nine years, Takooba has been talking with construction, design and architecture pros about how they solved problems when they made their buildings. It’s what makes the best articles – and it’s what makes marketing copy that seals new business.
For more on our methods of research, interviews and customer profiles to create case studies that sell, click here.
Or just give us a call to throw a few ideas around!
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164, Harford Street
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