"Hi – just a quick note to say thanks for most recent stories you’ve posted on Urban Air. Cracking stuff." Philip Butterwoth-Hayes, Publisher,
We struggled to find the right way to get across our way of working as a fun, experimental studio. Michael's copy has helped us crystallise and express our identity as a company and attract more clients." Tom Chambers, Co-founder, Random Quark
"Michael took our brief away and after talking to two customers, gave us great stories that we’ve since used on various campaigns across a range of media.
He quickly understood what we needed and worked well with the subjects to tease out key messages and created interesting, objective content that hit the mark and was relatable for readers.
Without being overtly promotional, we have managed to get some excellent value and content that we can continue to use to demonstrate the wins of our customers and drive interest in our product." Damiaan van Zanen, EMEA Regional Manager, Total Synergy
"Very excited to post the Blockchain piece next week, I think it is an excellent story." Emily Maguire, Digital Brand Manager, Kingspan
"Michael is an awesome copywriter and one of my most trusted writers." Amy Grimshaw, Head of PR and Comms, Founders Factory.
"Thanks for your help and will definitely keep an ear out for any work for you in the future." Barney Wragg, CEO, Karakuri
"This is incredibly helpful and very good copy editing, thank you so much. I totally agree with your suggestion about how this should be structured..." Helen Slater, Marketing, Publicity & Promotions Manager, Intermusica
The essay is great, I have used extracts for the press release, and also for a blog piece. Planning to post on their website mid-June, and use for a publication later. In the client's words, ‘the tone is spot on’. Thanks for all your work on this :)" Hannah Cox, Hannah Cox Creative.
" Indeed the website has turned out very nice, the result is there! Thanks for your efforts in achieving that!" Marten Paasman, R&D programme manager, DSM Food Specialties
"Thanks for doing a great job so far. I don't think the amends will be too arduous." Phil Scott, creative director, SWD
"Just wanted to say as well you've done a brilliant job on the first mag edits. Really well done, Michael." David Cartwright, features manager, GHSE Magazine.
" I love the feature. Thanks very much!" Gabrielle Vinyard, assistant editor, Architect's Datafile
" Well, we got there Michael. Many thanks for a great job." Oliver Parsons, editor, Sunday Publishing.
"Have you seen this man's writing? It's sublime." Liz Male, Liz Male Consulting.
" A main board director has approved the article. Thanks for your efforts - I know it was a tough one!" Anna King, owner, Informare
" I really do appreciate all the work you put in on the videos – your script writing, in particular, was really fantastic." Eleanor Perkins, press and fundraising, Habitat for Humanity.
"Your content is perfect and takes us exactly the direction we wanted to go."
Chris Oesterreicher, Growth Manager, Kaleido
" Michael is a strong writer and strategic thinker who has a view of the big picture, and a very quick study of new ideas.” Ken Banta, head of corporate strategic affairs, Bausch + Lomb.
" Michael Willoughby is a highly experienced writer with an amazingly enquiring mind and a great list of contacts. He's extremely dedicated and it's been a pleasure to work with him," Sarah Richardson, former editor, Building Magazine
" I worked with Michael for two years in NYC at one of the most prestigious PR agencies in Manhattan. Michael's attention to detail and strong work ethic were vital to our team. Not only that he's a lovely bloke too!" Bridget Fishleigh, partner, Nomad Communications
" And we're done. JIPIIIIIEEEEEEEEEEE. Thanks a lot for all the content :)))) happy days!" Martha Rzeppa, online marketing consultant, Milestone Marketing.
" I’ve worked with Michael when I edited onoffice magazine and now ALTO; his writing is always pithy and entertaining," Elizabeth Choppin, former editor, Alto Magazine