That's because B2B customers are turned off by sales tactics and in-your-face ads. They are looking for authenticit care and attention and transparent problem-solving.
Your online presence should offer the same friendliness as your brand does!
It's just a question of working out exactly what your customers and clients want to know about and determining how they are searching for them it.
With access to some of the best SEO-boosting tools such as Moz Pro, Takooba can help you work out the keywords people are Googling, particularly the specific ones that are easier to be high up on the first page for.
We can then create content around those keywords on your blog and a variety of social media, including video in order to drive traffic to the site.
Takooba can also curate and grow your mailing list to encourage repeat visits to your web property no matter their stage
of the buying process.
It takes investment of time and money but 93% of B2B companies say content marketing generates more leads than traditional marketing strategies.
Ultimately, creating useful or interesting stuff is the best way to encourage brand loyalty. And, when customers are ready to buy, you know who they will call.
See what we made!