Your customers are always looking for a better way to do business or live their lives more fully.

Takooba's two-part empathy and experience mapping process
helps you create content and material to support them in their aims and solve their problems leading to increased sales. 


How? Firstly we build upon the audiences you have developed and any marketing research to generate an imaginative worldview of the prospect and customer.

We use team feedback,

and customer surveys and interviews to get inside how would-be buyers think and feel about the challenges and goals they face and aim for day-to-day as well as what they do and see along the way. 

This goes into creating the avatar. And, in a brainstorm session, we then send send it on a journey from stranger-in-need to enthusiastic customer of you business.

We look at the first point of contact, examine current sales processes, and think about the content and collateral he or she needs in order to make a buying decision. 

Other areas of consideration can include the purchasing experience itself, what happens just afterpurchase is made and how and if your company keeps in touch with the person after that point. 

As you can imagine, if carried out rigorously, the empathy and experience mapping processes havefar reaching implications about what, when, how and where you communicate with your potential customers - and you will better know who they are as well! This puts us in poll position to build great content and marketing materials for your company and clients. 

Some companies find that, after doing empathy and experience mapping, they want to make improvements in other areas of their business, including marketing, salesand fulfillment. 

Others have even gone to develop new products on the back of the research. 


Mapping can be enlightening - and profitable!

Now you are ready to create your sales collateral and digital content.



Contact Us

  Michael Willoughby


  Takooba Ltd.

  4, Bovet Court

  164, Harford Street


  E1 4GE 

  + 44 7717 501254


  Click below to email

What people are saying about Takooba...

"This is incredibly helpful and very good copy editing, thank you so much. I totally agree with your suggestion about how this should be structured..."  Helen Slater, Marketing, Publicity & Promotions Manager, Intermusica


" Highly recommended.  He writes beautifully and is a pleasure to work with.” Ellis Woodman, editor, Building Design magazine.


"The essay is great, I have used extracts for the press release, and also for a blog piece. Planning to post on their website mid-June, and use for a publication later. Thanks for all your work on this :)" Hannah CoxHannah Cox Creative.


" Indeed the website has turned out very nice, the result is there! Thanks for your efforts in achieving that!" Marten Paasman, R&D programme manager, DSM Food Specialties


"Thanks for doing a great job so far. I don't think the amends will be too arduous."  Phil Scott, creative director, SWD


"Just wanted to say as well you've done a brilliant job on the first mag edits. Really well done, Michael." David Cartwright, features manager, GHSE Magazine.


" I love the feature. Thanks very much!" Gabrielle Vinyard, assistant editor, Architect's Datafile


" Well, we got there Michael. Many thanks for a great job." Oliver Parsons, editor, Sunday Publishing.


" A main board director has approved the article. Thanks for your efforts - I know it was a tough one!" Anna King, owner, Informare


" I really do appreciate all the work you put in on the videos – your script writing, in particular, was really fantastic." Eleanor Perkins, press and fundraising, Habitat for Humanity.

" Michael is a strong writer and strategic thinker who has a view of the big picture, and a very quick study of new ideas.” Ken Banta, head of corporate strategic affairs, Bausch + Lomb. 

" Michael Willoughby is a highly experienced writer with an amazingly enquiring mind and a great list of contacts. He's extremely dedicated and it's been a pleasure to work with him," Sarah Richardson, former editor, Building Magazine


" I worked with Michael for two years in NYC at one of the most prestigious PR agencies in Manhattan. Michael's attention to detail and strong work ethic were vital to our team.  Not only that he's a lovely bloke too!" Bridget Fishleigh, partner, Nomad Communications


" And we're done. JIPIIIIIEEEEEEEEEEE. Thanks a lot for all the content :)))) happy days!" Martha Rzeppa, online marketing consultant, Milestone Marketing.


" I’ve worked with Michael when I edited onoffice magazine and now ALTO; his writing is always pithy and entertaining," Elizabeth Choppin, former editor, Alto Magazine


" Have you seen this man’s writing? It’s sublime” Liz Male, Liz Male Consulting


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