Michael says: "I fell in love with architecture visiting National Trust properties with my parents. Once I started looking up at buildings, I couldn't stop.
My first two successful pitches, to QS News and Architect's Journal came from looking up - at the then new HQ of the Southbank Centre workforce on Hungerford Bridge, wondering about how they kept the noise down. And then at the wonderful, restored ceiling at Wren's St Mary Aldermary.
After I began covering the industry in 2004, I discovered how much of the interest lay in the way buildings were planned, designed and put up. I began to look at all the many different aspects of construction from that point, and I've never looked back.
So far, I have written about:
I have written news and features for most of the UK's top construction and architecture magazines, including:
Among my construction, design and architecture clients have been:
Wherever I go as a copywriter, journalist or creative writer, I will always return to and regard construction, design and architecture journalism as my first home. And I still look up at buildings every day."
4, Bovet Court
164, Harford Street
+ 44 7717 501254
Click below to email
"This is incredibly helpful and very good copy editing, thank you so much. I totally agree with your suggestion about how this should be structured..." Helen Slater, Marketing, Publicity & Promotions Manager, Intermusica
"The essay is great, I have used extracts for the press release, and also for a blog piece. Planning to post on their website mid-June, and use for a publication later. Thanks for all your work on this :)" Hannah Cox, Hannah Cox Creative.
" Indeed the website has turned out very nice, the result is there! Thanks for your efforts in achieving that!" Marten Paasman, R&D programme manager, DSM Food Specialties
"Thanks for doing a great job so far. I don't think the amends will be too arduous." Phil Scott, creative director, SWD
"Just wanted to say as well you've done a brilliant job on the first mag edits. Really well done, Michael." David Cartwright, features manager, GHSE Magazine.
" I love the feature. Thanks very much!" Gabrielle Vinyard, assistant editor, Architect's Datafile
" Well, we got there Michael. Many thanks for a great job." Oliver Parsons, editor, Sunday Publishing.
" A main board director has approved the article. Thanks for your efforts - I know it was a tough one!" Anna King, owner, Informare
" I really do appreciate all the work you put in on the videos – your script writing, in particular, was really fantastic." Eleanor Perkins, press and fundraising, Habitat for Humanity.
" Michael is a strong writer and strategic thinker who has a view of the big picture, and a very quick study of new ideas.” Ken Banta, head of corporate strategic affairs, Bausch + Lomb.
" Michael Willoughby is a highly experienced writer with an amazingly enquiring mind and a great list of contacts. He's extremely dedicated and it's been a pleasure to work with him," Sarah Richardson, former editor, Building Magazine
" I worked with Michael for two years in NYC at one of the most prestigious PR agencies in Manhattan. Michael's attention to detail and strong work ethic were vital to our team. Not only that he's a lovely bloke too!" Bridget Fishleigh, partner, Nomad Communications
" And we're done. JIPIIIIIEEEEEEEEEEE. Thanks a lot for all the content :)))) happy days!" Martha Rzeppa, online marketing consultant, Milestone Marketing.
" I’ve worked with Michael when I edited onoffice magazine and now ALTO; his writing is always pithy and entertaining," Elizabeth Choppin, former editor, Alto Magazine
" Have you seen this man’s writing? It’s sublime” Liz Male, Liz Male Consulting