One of the UK's leading technical copywriters with growing consumer experience, Takooba helps clients win more bids and gain more customers by gracefully conveying customer-focussed messages


Ghost-writing about tech and entrepreneurship for one of the UK's top founders and start-up investors.

I  created a great deal of consumer-related copy for high-end tea firm, Newby Teas.






I wrote eight separate project pieces for two issues of this firm's in-house magazine, extolling the best aspects of their activity up and down the country. I focussed on excellent customer service, environmental sustainability, and working with the community as well as the famous firm's great work. 


I did a lot of work for companies Travis Perkins, including writing press releases, by-lined articles, award entries and web pages. 


I helped multi-sector, construction and support services provider, Tamdown generate a personal brand for one of the directors as he takes initial steps into the public arena - writing opinion pieces and conducting interviews with the trade press. He and I collaborate on generating ideas for articles and writing them up.


Please feel free to look through the following links as well as read the articles on this page. 




Newsletter, Newby Teas


Article about heraldic teaware, Newby Journal


Recipe, Newby Teas


Ad copy and online call-to-action, Newby Teas


Wide-ranging site section intro, Newby Teas


Quality submission, main contractor


Self-penned guide to construction marketing


Houghton PCC: The UK's first BREEAM Outstanding healthcare facility, Willmott Dixon


Case study: LEED Measurement and Verification, Casey Middle School, Colorado - IES Consulting


Bridport House case study, Willmott Dixon


Willmott Dixon Group Sustainable Development Review, 2012, 56-pages



Contact Us

  Michael Willoughby


  Takooba Ltd.

  4, Bovet Court

  164, Harford Street


  E1 4GE 

  + 44 7717 501254


  Click below to email

What people are saying about Takooba...

"This is incredibly helpful and very good copy editing, thank you so much. I totally agree with your suggestion about how this should be structured..."  Helen Slater, Marketing, Publicity & Promotions Manager, Intermusica


" Highly recommended.  He writes beautifully and is a pleasure to work with.” Ellis Woodman, editor, Building Design magazine.


"The essay is great, I have used extracts for the press release, and also for a blog piece. Planning to post on their website mid-June, and use for a publication later. Thanks for all your work on this :)" Hannah CoxHannah Cox Creative.


" Indeed the website has turned out very nice, the result is there! Thanks for your efforts in achieving that!" Marten Paasman, R&D programme manager, DSM Food Specialties


"Thanks for doing a great job so far. I don't think the amends will be too arduous."  Phil Scott, creative director, SWD


"Just wanted to say as well you've done a brilliant job on the first mag edits. Really well done, Michael." David Cartwright, features manager, GHSE Magazine.


" I love the feature. Thanks very much!" Gabrielle Vinyard, assistant editor, Architect's Datafile


" Well, we got there Michael. Many thanks for a great job." Oliver Parsons, editor, Sunday Publishing.


" A main board director has approved the article. Thanks for your efforts - I know it was a tough one!" Anna King, owner, Informare


" I really do appreciate all the work you put in on the videos – your script writing, in particular, was really fantastic." Eleanor Perkins, press and fundraising, Habitat for Humanity.

" Michael is a strong writer and strategic thinker who has a view of the big picture, and a very quick study of new ideas.” Ken Banta, head of corporate strategic affairs, Bausch + Lomb. 

" Michael Willoughby is a highly experienced writer with an amazingly enquiring mind and a great list of contacts. He's extremely dedicated and it's been a pleasure to work with him," Sarah Richardson, former editor, Building Magazine


" I worked with Michael for two years in NYC at one of the most prestigious PR agencies in Manhattan. Michael's attention to detail and strong work ethic were vital to our team.  Not only that he's a lovely bloke too!" Bridget Fishleigh, partner, Nomad Communications


" And we're done. JIPIIIIIEEEEEEEEEEE. Thanks a lot for all the content :)))) happy days!" Martha Rzeppa, online marketing consultant, Milestone Marketing.


" I’ve worked with Michael when I edited onoffice magazine and now ALTO; his writing is always pithy and entertaining," Elizabeth Choppin, former editor, Alto Magazine


" Have you seen this man’s writing? It’s sublime” Liz Male, Liz Male Consulting


Print Print | Sitemap
© Takooba