Over the past eight years, Takooba has helped scores of clients create sales collateral and digital content. We quickly get to the heart of how you can help your help customers overcome their business challenges and achieve their objectives.
Our shared success comes from a powerful combination of marketing savvy and journalistic
From defining audiences - how they think, the appropriate tone of voice and how they go about their workday - through to mapping out the sales journey - we understand how to get inside the mind of the buyer.
And we have the knowledge and resources to distribute SEO-optimised material and measure its impact.
Whether you have research and surveys to hand or if you need help learning about your market, we can help you create a strategy that supports buyers at every stage of their journey - and close deals and make sales.
Takooba is run by Michael Willoughby, a technical journalist with
a built environment focus for more than 15 years who also spent five years working in technology public relations.
We have a particular specialism in the built environment and technology.
Takooba is a limited company, based in Stepney, East London with links to a stable of designers
and web specialists should the need arise
Past clients include: Founders Factory, Founders Keepers, A Million Ads, Total Synergy, Arup, AECOM, "Queen's builder" FWA, Screwfix, Travis Perkins, Willmott Dixon, O'Rourke, Omobono agency, DSM, LVO Systems, NHBC, Ogilvy, Centre of Refurbishment Excellence, Continental Drift, Habitat for Humanity, JLL, Acoustic Products, Guinness, Newby Teas, FMB, Social Value Portal, Nord-Lock, Centrica, Tomorrow People, Ballymore, Axis, Intermusica, Tamdown, British Contract Furnishing Association.
Magazines Michael has been published in include The Guardian, Building, ID Magazine, FX, idFX, Architect's Journal, Building Design, OnOffice, RIBA Journal, Modus, Design Insider.
4, Bovet Court
164, Harford Street
+ 44 7717 501254
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"This is incredibly helpful and very good copy editing, thank you so much. I totally agree with your suggestion about how this should be structured..." Helen Slater, Marketing, Publicity & Promotions Manager, Intermusica
"The essay is great, I have used extracts for the press release, and also for a blog piece. Planning to post on their website mid-June, and use for a publication later. Thanks for all your work on this :)" Hannah Cox, Hannah Cox Creative.
" Indeed the website has turned out very nice, the result is there! Thanks for your efforts in achieving that!" Marten Paasman, R&D programme manager, DSM Food Specialties
"Thanks for doing a great job so far. I don't think the amends will be too arduous." Phil Scott, creative director, SWD
"Just wanted to say as well you've done a brilliant job on the first mag edits. Really well done, Michael." David Cartwright, features manager, GHSE Magazine.
" I love the feature. Thanks very much!" Gabrielle Vinyard, assistant editor, Architect's Datafile
" Well, we got there Michael. Many thanks for a great job." Oliver Parsons, editor, Sunday Publishing.
" A main board director has approved the article. Thanks for your efforts - I know it was a tough one!" Anna King, owner, Informare
" I really do appreciate all the work you put in on the videos – your script writing, in particular, was really fantastic." Eleanor Perkins, press and fundraising, Habitat for Humanity.
" Michael is a strong writer and strategic thinker who has a view of the big picture, and a very quick study of new ideas.” Ken Banta, head of corporate strategic affairs, Bausch + Lomb.
" Michael Willoughby is a highly experienced writer with an amazingly enquiring mind and a great list of contacts. He's extremely dedicated and it's been a pleasure to work with him," Sarah Richardson, former editor, Building Magazine
" I worked with Michael for two years in NYC at one of the most prestigious PR agencies in Manhattan. Michael's attention to detail and strong work ethic were vital to our team. Not only that he's a lovely bloke too!" Bridget Fishleigh, partner, Nomad Communications
" And we're done. JIPIIIIIEEEEEEEEEEE. Thanks a lot for all the content :)))) happy days!" Martha Rzeppa, online marketing consultant, Milestone Marketing.
" I’ve worked with Michael when I edited onoffice magazine and now ALTO; his writing is always pithy and entertaining," Elizabeth Choppin, former editor, Alto Magazine
" Have you seen this man’s writing? It’s sublime” Liz Male, Liz Male Consulting